Ask Stupid Questions First (so you can get better answers later)

Interaction with users can help drive product decisions, but getting from conversations with users to tangible customer data can still be a big mystery. Here are three steps for getting from a casual, interview-esque conversation with a handful of target users to concrete … [Read more...]

A Developer and a User Walk into a Bar: 5 Steps to Getting Users’ Insights while Avoiding a Bruised Ego

As a developer working on consumer online software, you're invested in creating meaningful experiences for users. At the same time, if you ask customers what they want, they will – as Henry Ford remarked – ask for a faster horse. But it's worse than that, because users don’t … [Read more...]